Explore how National Sign Team tackled the challenges of big-city signage with Planet Hollywood in Times Square, blending bold design with brand impact.
Big-city installations bring big challenges, especially in a global hotspot like Times Square. Crowded streets, constant foot traffic, and strict installation windows can make projects difficult. Add in the pressure of maintaining brand prestige in one of the most visually competitive locations in the world, and you’re taking on some real logistical complexity.
At
National Sign Team, we love challenges like this one. With experience managing large-scale signage installations in bustling urban environments, our team knows how to plan for projects others can’t handle. For Planet Hollywood’s newest signage in the heart of New York City, we brought our expertise to deliver a solution that turns heads without missing a beat.
Planet Hollywood has been a shining star in the entertainment world since 1991. Known for its celebrity-driven brand and dynamic ventures, it’s more than just a name—it’s an experience. Planet Hollywood creates unforgettable memories for its guests.
Founded by Robert Earl with celebrity partners Bruce Willis and Sylvester Stallone, Planet Hollywood has evolved into an entertainment powerhouse. From their flagship restaurants to the show-stopping Planet Hollywood Resort & Casino in Las Vegas, the brand is synonymous with glamour, excitement, and Hollywood’s brightest stars.
With bold designs and larger-than-life appeal, their signage has always played a critical role in embodying the allure of the Hollywood lifestyle—a responsibility National Sign Team takes seriously in every project.
The Planet Hollywood name promises more than just a venue—it guarantees an unforgettable experience. Guests enjoy world-class gaming, live entertainment, distinctive dining, and unparalleled shopping. Each location is a destination where families, friends, and fans immerse themselves in the magic of Hollywood.
At National Sign Team, we understand how vital it is to create signage that reflects the excitement and prestige of such a global icon. That’s why every detail of our work—from lighting to design—is tailored to reinforce the brand’s promise of excellence.
In the same way Planet Hollywood stands out as an entertainment leader, National Sign Team ensures their signage stands out in the world’s most competitive spaces, such as Times Square. By combining innovation with precision, we create designs that are as iconic as the brand itself.
For a brand like Planet Hollywood, signage is more than a visual—it's a signature. Their brand identity is built into every element of their signage, from the lighting to the colors and placement.
At National Sign Team, we value the same attention to detail that Planet Hollywood is known for. That’s why this partnership was a perfect match. Working together, we ensured their new signage was not only visually stunning but also a powerful representation of their brand’s legacy.
Your signage tells your brand’s story. Whether you’re creating a bold presence in Times Square or refreshing a local storefront, the National Sign Team has the expertise to bring your vision to life.
Contact us today and let’s get started on your next commercial signage project. With the National Sign Team, your brand will always stand out
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