Sign Program Spotlight: National Sign Team and Salt Life

Retail Expansion & Sign Programs

Every successful retail expansion has a strong, vibrant visual presence. That's why partnering with the right national sign company is criticle to a successful expansion plan. That's why Salt Life partnered with National Sign Team as they extend their footprint across the United States.


Currently, Salt Life operates 21 retail stores across California, Florida, Georgia, and South Carolina, with a comprehensive retail expansion plan in the next 12 months. When not surfing the web, customers can ride the wave to any of Salt Life's physical retail locations and immerse themselves in the brand's lifestyle offerings. And for a true taste of coastal living, you can indulge at the Salt Life Food Shack restaurants in Florida, serving a tantalizing array of tropical-inspired food and drinks.

The Impact of Salt Life

Salt Life is more than just a retail brand—it's a testament to an eco-conscious lifestyle that merges a love for the ocean with active community engagement. This passion translates into an unwavering commitment to ocean conservation, sustainable fishing and harvesting practices, and making a positive impact within their communities.

Salt life retail store in strip mall daytime

Salt Life achieves these ambitious goals by aligning with like-minded organizations, pooling resources, and participating in various programs designed to further their mission. The hope is to secure a Salt Life future for generations to come, helping others embrace and cherish the beauty of our oceans.

Salt Life's Mission

Salt Life stands as a beacon for all who live and breathe the waterman's lifestyle. From the weekend wave-catcher to the lifetime ocean adventurer, Salt Life is committed to providing everything you need to savor your aquatic pursuits. Their mission extends beyond their stores and into every product they create, ensuring that whether you're basking by the beach or dreaming of the surf, Salt Life is always right there with you.

Salt life retail store in strip mall night

The Role of National Sign Team

National Sign Team plays a pivotal role in managing and executing Salt Life's sign program rollout. Our expertise in creating consistent signage that reflects the brand through signage has been instrumental in enhancing the Salt Life experience across their expanding retail footprint.

The collaborative process focused not only on the efficient management of new locations but also on consistently maintaining and updating their sign program to resonate with their dynamic brand image.

Join the Wave

Are you looking to make a splash as you expand your physical presence? Take the first step towards success by reaching out to Mike at mike@nationalsignteam.com. Learn more about our turnkey sign programs designed to transform your brand's visual identity. Come, be a part of the National Sign Team's success story.



Salt life retail store in strip mall daytime 1215

Download our sample brand book template today and see what National Sign Team can do as your national sign company.

A group of people are working in a warehouse.
By Mike Morelli July 3, 2025
Explore how American-made signage reflects National Sign Team’s values, service, and community impact.
A national sign team logo with an american flag in the background
By Dan Morelli June 26, 2025
Discover the essential steps—code checks, LL criteria review, site surveys, brand design, and conceptual drawings—before sign fabrication and installation.
A picture of a shopping mall with a sign that says `` stay on track without losing control ''
By Brandon Morelli June 19, 2025
Planning a multi-location rollout? Discover how to manage margins, use reporting tools, and work with trusted partners like National Sign Team.
A man in a suit is sitting at a table talking on a cell phone.
By Mike Morelli June 12, 2025
Discover how National Sign Team simplifies multi-site rollouts with full-service signage solutions. From permitting to install, we do it all.
A group of construction workers are looking at a blueprint.
By Dan Morelli June 5, 2025
Discover how National Sign Team ensures precision and consistency in custom sign fabrication for multi-site and branded signage projects.
A green sign that says what is a national sign program
By Dan Morelli May 29, 2025
Understand what a national sign program really includes—planning, design, installs, and more. Know what to ask when choosing a sign partner.
A store with a now open sign on the front of it.
By Dan Morelli May 22, 2025
Is your franchise sign vendor holding you back? Spot the top red flags and see how National Sign Team can help.
A large building with a lot of windows and awnings.
By Mike Morelli May 15, 2025
Discover how National Sign Team simplifies franchise signage—from first contact to final install—with a proven, step-by-step process.
A alloy personal training franchise growth signage rollouts make simple
By Mike Morelli May 8, 2025
Support your franchise growth with NST’s expert signage project management. We make rollouts stress-free for PMs and dev firms.
Two men are standing next to each other in front of a building.
By Brandon Morelli May 1, 2025
Discover how a national signage partner like NST reduces delays, simplifies your process, and keeps franchise projects on track.
More Posts