In urban landscapes with tall buildings and lots of signage, managing sign programs and making brands stand out can be a challenge and an opportunity. The challenge lies in designing a sign that resonates with the brand's identity, and ensures it stands out amidst the visual noise of a city. The opportunity is all the potential customers just steps away from your store front.
An effective signage system can take advantage of population density, enhance brand visibility, and improve brand recognition.
Salt Life
isn't just a brand; it's a way of life for many. Representing the cool, carefree beach vibe,
Salt Life has captured the hearts of beach lovers everywhere. In a bustling downtown beachfront area, it's essential for such a brand to make a statement. And what better way to do that than with Channel Lettering? This unique signage method gives the brand's name a 3D effect, ensuring it stands out, even from a distance. As night falls, the halo illumination kicks in, casting a mesmerizing glow that beckons beachgoers and passersby alike.
Channel Lettering involves creating 3D letters from metal or plastic, often illuminated from within. These letters are individually crafted, giving brands a distinct and upscale appearance.
The sign fabrication process begins with designing the letters according to the brand's specifications. Once the design is finalized, each letter is cut, shaped, and assembled using materials like aluminum for the body and acrylic for the face. LED lights are often placed inside for illumination.
Channel Lettering offers a premium look, ensuring the brand name is visible and legible, even from a distance. Its 3D nature gives depth to the sign, making it pop in both daylight and nighttime.
Halo Illumination, also known as backlit or reverse channel lettering, involves illuminating letters from behind, creating a soft glow or "halo" around each letter.
This method uses LED lights placed behind the letters, casting light onto the mounting surface. The letters themselves are often made of metal, ensuring the light is directed backward, creating the halo effect.
Halo Illumination offers a subtle, sophisticated glow, making the signage look upscale and elegant. It's especially effective in low-light settings, ensuring the brand remains visible and captivating.
If you're looking to make a statement with
Channel Lettering and
Halo Illumination, there's no better partner than
National Sign Team. With our expertise in managing sign programs for national brands, we can ensure your brand stands out, even in the most densely populated areas.
Contact us today and let's bring your brand to light!
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